Web Page Content Template for Pre-Sales FAQ ("Frequently
Asked Questions" Page)
Everyone on the web thinks they can write a FAQ. But
then why are so many FAQs so lacking? How often have you read a FAQ
and thought, "that didn't tell me anything I needed to know!"? Many
websites don't separate their FAQs for existing customers who need
support, from their FAQs for prospective customers who just want the
information they need in order to decide whether and how to buy.
Many websites that do provide a special pre-sales FAQ turn it into
yet another advertisement--ugh! Your prospective customers need pre-sales
information that truly helps them come to a decision.
The HTML source code for the template is at the bottom
of this page. Just copy and paste the code in the body of your new
FAQ page to make getting started easier.
Frequently Asked Questions
Frequently asked questions about our products and
services
You should divide your FAQ into sections that will
make sense to a prospective customer. Naturally, what sections you
use will depend on the content of your own website and the nature
of your business.
If you have a complex business or website with many
products and services and/or options for them, you may need to have
a FAQ that is very long. Traditionally, webmasters would simply
create one very long page for the very long FAQ. However, very long
pages are almost never good web practice. If you have a FAQ that
would go over 1000 words, you should put each section on its own
page, and have one front page with a table of contents for the entire
FAQ.
Usually, a FAQ will have a list of all the questions
up top, with links to the questions within the page, sort of a table
of contents. If you have a briefer FAQ, you don't need this.
Frequently asked questions about our products
and services
[Answer this question, and also include a link to
your privacy policy, though such a link, by itself, is not enough--you
should be able to answer this question in three sentences or less]
Keep your answers brief. If an answer requires more
than two paragraphs, you should create an entire web page for it,
and simply provide a link to that page in the FAQ answer.
Your answers should cast you in the best possible
light while still being believable. Do not confuse this FAQ for
prospective customers with the more common support FAQ! You do not
want your prospective customers to see a laundry list of everything
that could conceivably go wrong with your product or service.
In order to keep your FAQ believable and informative,
do not fill it with marketese and hype. Keep the exclamation points
to a minimum! Yes, you want to portray yourself in the best possible
light--but the best possible believable and informative light.
